Interreg Greater Region Project: Sustainable transformation processes for tourism in the Greater Region (TRAFO GR)

 The TRAFO GR project is an initiative within the framework of the Interreg Greater Region VI-A program aimed at sustainably transforming tourism in the Greater Region. The INTERREG program is funded by the

Project Goal

The goal of the project is to sustainably transform tourism in the greater region. The focus is on adapting operational processes, developing new tourist products, and empowering tourism stakeholders to act sustainably. Through this transformation, competitive opportunities are to be utilized and the region positioned as an attractive, sustainable travel destination with offerings in nature, culture, and MICE.

Three Work Packages

To achieve this goal, the project focuses on three central work packages:

1) Market research determines how the metropolitan region is perceived as a sustainable and resilient travel destination. 

2) As part of the reframing, the tourism offerings are revised, new target groups are addressed, and contemporary communication strategies are developed. 

3) At the same time, networking plays a crucial role: Through targeted exchange of experiences, knowledge transfer, and collaboration among tourism stakeholders, synergies are created.

Partners and Financing

The Interreg TRAFO GR project is being carried out with financial and strategic partners from Germany, France, Belgium, and Luxembourg:

Tourism Central Saarland GmbH, Luxembourg for Tourism GIE, Rheinland-Pfalz Tourism GmbH, Mosellandtouristik GmbH, Eifel Tourism (ET) GmbH, Hunsrück-Nahe Tourism GmbH, Wallonie Belgique Tourisme asbl, Tourism Agency East Belgium VoG, GEIE Destination Ardenne, Pfalz. Touristik e.V., Meuse Attractivité, Regional Tourism Agency Grand Est, Office de Tourisme du Pays de Forbach, Office de Tourisme Sarreguemines Confluences.

Total Costs: 3,134,909.60 EUR
EFRE Funding Amount: 1,880,945.76 EUR
EFRE Funding Rate: 60 %

Project Duration: 01.07.2025 – 30.06.2028

More information about the INTERREG VI-A Greater Region program: TRAFO GR - Interreg Greater Region 2021-2027